_#estéegoesnatural
2022, Pair Project ⎮ Branding
How might we refocus Estée Lauder on the natural goodness of cosmetics?
Working on the positivity of the cosmetic brand Estée Lauder in 3 steps
repositioning by redesigning certain names and ranges to remove the superfluous in order to become a wellness brand focused on the essential
involving by offering unique, tailor-made products for each individual and factory visits to regain customer trust and restore the brand's image
communicating by reflecting the repositioning on products and communication channels to highlight the brand's new awareness and direction
Bringing the best to everyone we touch and being the best in everything we do.
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Bringing good to what we do for the good of everything we touch
